Born in Brazil. Built for Europe.
Our Mission
BCult is a Swiss fitness and activewear brand founded in Zurich in 2015 by Cíntia de Oliveira. Our mission is to unite Swiss quality and innovation with Brazilian craftsmanship. We design apparel that supports an active, mindful lifestyle while adhering to sustainable and fair production standards. Our collections combine contemporary design with exceptional comfort and responsibility.
CEO: Cíntia de Oliveira
Who we are
Founding
BCult was established in 2025 from a passion for fitness, fashion, and mindful movement. As a Swiss Brazilian brand, we build a bridge between Zurich and the renowned textile hub of Nova Friburgo in Brazil.
Location
Our headquarters are at Josefstrasse 5, 8005 Zurich, Switzerland. From here, we coordinate design and customer service while collaborating with trusted producers abroad.
Production
We source our garments from Nova Friburgo, a Brazilian city founded in 1819/1820 by Swiss families from the canton of Fribourg. This unique heritage has given rise to a thriving textile industry. Today, Nova Friburgo is known as Brazil’s “national capital of the undergarment industry” due to its vast production and variety of models. By working with carefully selected producers in this region, we honor its history and benefit from generations of expertise in clothing manufacturing.
Products
We offer high-quality activewear and accessories for individuals who value design, performance, and sustainability. Each item is designed in Zurich and crafted with meticulous attention to detail, ergonomic cuts, and a modern aesthetic.
Sustainability
BCult is committed to using recycled or low-impact materials and partnering with suppliers that adhere to strict ethical standards. We strive to minimize our environmental footprint and ensure fair working conditions.
Community
We believe in building a community around movement, wellness, and cultural connection. Through events and partnerships with health and fitness professionals, we encourage a lifestyle that integrates self-care and personal growth.
Designed with Passion. Built for Results.
Our Values
Quality
We pursue excellence in every piece, from design to durability, combining Swiss precision with Brazilian craftsmanship.
Innovation
We explore new technologies and trends to deliver superior activewear.
Inclusion
Our products are designed for everyone, regardless of gender, body type, or activity
level.
Sustainability
A commitment to practices that respect both people and the planet.
Authenticity
Our products reflect our dual heritage and the individuality of our customers.